The future of work is here
Meet the woman leading the way.
As Seen In
Leading from the front
Cierra Gross
In life, there are people who talk about problems and those who solve them. I pride myself on being a problem solver. Hailing from the great state of North Carolina, I was raised with my brother by a single father who taught us, by example, the power of hard work and of trusting ourselves, and reaffirmed our brilliance.
Growing up, my father often described me as “determined to do what I want to do.” That has not changed. Today, my determination is focused solely on fixing a broken system—one that almost killed me. The world of work does not work for all. My background as a Human Resources Professional uniquely positions me to understand HR's role in this system and create innovative, disruptive solutions. Worklution Brands is my life’s work. It sits at the intersection of empowerment, equity, justice, economics, and the world of work.
This journey I’m on is personal. And I’m determined to win.
What I Speak About
HUMAN RESOURCES / FUTURE OF WORK
HR Infrastructure for Early-Stage Companies
Employee Retention and Turnover
HR as a Revenue Function
Toxic Workplace Culture and Its Business Impact
AI in Hiring and Recruitment
ENTREPRENEURSHIP
Leadership and Decision-Making in Uncertainty
Scaling Operations Without Over-Hiring
Bootstrapping to Seven Figures
Founder Evolution and Leadership Identity
Leveraging Bootstrap Success in Fundraising
TECHNOLOGY
Building Tech Companies Without a Technical Co-Founder
Building Products Around AI
AI Ethics and Accountability
Selling AI to Skeptical Enterprise Buyers
Data Privacy for Early-Stage Founders
Bio
Cierra Gross is the founder and CEO of Worklution, Inc., a Future of Work solutions company operating three distinct brands at the intersection of workers' rights, HR technology, and legal access.
Caged Bird HR is Worklution's flagship brand, delivering independent HR support directly to employees across industries — bypassing the institutional HR function that was never designed to serve them. Wrk Receipts is Worklution's consumer AI product, a mobile application that helps workers document workplace incidents in real time and receive immediate guidance on their rights. Wrk Legal connects workers to vetted employment attorneys, closing the gap between documentation and legal action. Together, the three brands form an end-to-end ecosystem for workers navigating hostile or high-stakes workplace situations, and Worklution holds one of the largest proprietary datasets on the employee experience.
Cierra bootstrapped Worklution to $1M+ in revenue within two years and has been recognized as one of the most consequential emerging business minds of her generation. Her work has been featured in Forbes, The Guardian, Yahoo, and beyond.
Her academic foundation started at the University of North Carolina at Greensboro, where she graduated early with honors in Political Science on a pre-law track, followed by a Master's in Human Resources from the University of South Carolina. She went on to build her career in HR at ExxonMobil and Google, and in the tech startup ecosystem, before founding Worklution.
Outside of work, Cierra stays grounded through workouts, reading, gardening, cooking, and time with the people she loves.
Worklution Brands
Caged Bird HR
Caged Bird HR offers independent HR support directly to employees at every stage of the employment lifecycle.
Wrk Receipts
A free mobile app that helps employees document their experiences, track accomplishments, and connect with employment attorneys in real time, right from their phones.
Wrk Legal
A Network of employment attorneys serving Caged Bird HR clients and Wrk Receipts Users.
Cierra in the wild